Work that remembers what people forget.
Between 20 and 150 people, growing businesses hit a coordination wall. The tools exist. The people exist. What's missing is the layer between them — turning conversations into commitments, and commitments into tracked action. That's the Work Hub.
Most growing businesses between 20 and 150 people run on the same unwritten operating model: key people hold everything in their heads, critical context lives in email threads, and visibility requires a meeting.
The conversation happened. The decision was made. Nobody recorded it, nobody owns the action, and three weeks later someone's asking what was agreed. This is free-burning cycle time.
There's always someone — usually in ops or finance — who personally tracks what everyone's doing and chases what hasn't moved. They're not a bottleneck by choice. There's just nowhere else for it to live.
Commitments made in meetings evaporate when the meeting ends. Follow-through is inconsistent. Chasing people manually is exhausting and politically loaded. Nothing enforces the standard automatically.
Teams, Outlook, Xero, Salesforce — they all capture their slice. None of them manage the unstructured human work that happens before anything reaches a system. That gap is where things get lost.
Not a replacement for what you use. Not another dashboard to maintain. A purpose-built operating layer that captures commitments, structures them, routes them, and tracks them — so the business runs on information, not memory.
Each hub handles the coordination work within a specific business function — structured around Sympl's 12-box operating model. Every action, decision, and commitment follows the same Work Object format: owned, dated, tracked, and auditable from the moment it's captured.
Board actions, decisions, chase messages
Requests, joiners/leavers, approvals
Reconciliation exceptions, digests
Project visibility, blockers, handoffs
We map your business against the 12-box model. Not which tools you use, but which functions are causing the most drag — and why. This takes days, not weeks, and produces a prioritised view of where a hub delivers the fastest return.
We scope the first hub against real workflows, real people, and real pain points. Governance model, access levels, Work Object types, and AI automation rules — all defined before a line is written. No surprises mid-build.
We build fast and deliberately. A working hub — capturing real work, routing it to real owners, surfacing it in a real weekly view — within five business days of design sign-off. Functional first, polished as you use it.
The first two weeks are the hardest. We stay close: adjusting, tuning, training, and making sure the hub earns its place in the daily routine. The measure is simple — does it reduce the coordination burden on your key people?
We hand over the hub, the architecture, and the capability to extend it. No retainer required to keep it running. The goal is your independence, not your dependency. Built with you. Owned by you. Running without us.
Sector doesn't matter much. Size does. If these signals are present, the conditions are right for a productive conversation.
One or two people are personally holding the coordination together — and that's not sustainable as the business grows
Board or leadership meetings produce decisions that don't reliably turn into tracked, owned actions
You're scaling headcount or adding clients faster than your operating model can absorb them
HR, finance, or ops requests arrive unstructured — in email, Teams chat, or verbally — with no consistent capture or follow-through
You know AI is an opportunity but aren't sure where to start — and you don't want to build dependency on a consultant or vendor to find out
Revenue is growing but margin isn't — and the underlying cause is operational overhead, not a sales problem
Most engagements start with a Diagnostic Sprint — a fast, structured look at one function before anything is built. From there, the shape depends on what you need.
A focused diagnostic of one business function. You get a clear picture of where coordination is breaking down, what a hub would fix, and a 90-day plan to act on it.
Diagnostic, design, build, and a six-week run period with us alongside. One working hub, embedded into your team's daily routine, and full handover documentation.
Retained advisory access for businesses building out multiple hubs over time. Strategy, architecture oversight, and the ability to bring in build resource when you need it.
"Good AI adoption is 20% technology and 80% operating model. Most organisations get that backwards — they buy tools before they've fixed how work flows through the business. That's what the Work Hub addresses first."
Start with a 30-minute discovery call. No deck. No pitch. Just a direct conversation about where the coordination breaks down — and whether a hub fixes it.